March 25, 2010
The Sovereign Consumer
presented by Keith GerrTake a deep-dive into the intersection of viral culture, mass marketing, design and technology. By studying issues like privacy protection, sustainable design, social media and virtual reality - a new consumer persona is taking shape. Sovereign Consumers are technology enabled, privacy disabled and very much aware of their value to marketers. They expect brands to deliver value and stay in-step with their values. This presentation provides practical advice for marketers on approaching the Sovereign Consumer.
Keith lives at the intersection of culture, technology and business. With over 17 years of experience working on both the agency and client sides, Keith understands the challenge of keeping brands relevant in an ever-changing media landscape. Currently, Keith is an independent consultant providing trans-media brand stewardship.